This brochure examines six biases in the realm of behavioural finance, how these biases affect decision-making ability and the impact they can have on investment portfolios.
It discusses six common barriers to investment success: availability bias, herd or crowd behavior, loss aversion, present or recent memory bias, anchoring, and country of origin bias.
By discovering and understanding the behavioral biases that can affect our financial decisions, we may have a better chance of meeting long-term investment goals.
Download here:
https://www.franklintempleton.com/forms-literature/download/BF-B
